APTV Battle Line is a series of white papers discussing media opportunities.
The purpose of this white paper and follow on white papers is to provide insights on the APTV Market and the recent developments between industry competitors such as The Walt Disney Company, AMC Networks, Time Warner, CBS and Netflix which represent different Strategies in the marketing and distribution of APTV content.
APTV: or AP TV is catch all term TenXResearch uses to describe digital video content distributed as A La Carte OTT, SVOD Subscriptions, TVE Aps, Skinny Bundles, AD ONs, Digital Download, and VMPVD services. While HULU TV is different than HBO Now the nuance in inconsequential, TV even if it’s an Ap on a Mobile Device is TV to the consumer.
Download but do not plagiarize the PDF here: The APTV Battle Lines Neflix Versus Disney
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